This shampoo gently cleanses and protects color intensity and vibrancy. Hair is softer, and the color remains just as intense and radiant even after up to 12 washes. The core formula contains a complex of rice peptides that prevents pigment fading for up to 12 washes. The antioxidants tara tannins and sunflower sprout extracts protect color brilliance. Organic mallow extract gives hair double the shine. Free of silicones, sulfate-based surfactants, and dyes