What it does: DEEP CLEANSING AND DETOXIFYING EFFECT Himalaya Deep Clean toothpaste contains a special blend of ingredients such as activated coconut charcoal and black cumin seed oil, which provides effective and deep cleaning and detoxification of the teeth, leaving a pleasant feeling of cleanliness. The science of ancient Ayurveda for deep cleansing and detoxifying effects Ayurveda means the knowledge of life, and the Himalaya Gum Expert toothpaste range is inspired by the science of Ayurveda. It contains Miswak, a natural astringent that helps keep your gums healthy and protected. Ingredients: Miswak - Healthy gums Papaya & Pineapple - Whitens teeth Black cumin seed oil - Anti-inflammatory and antibacterial properties Activated coconut charcoal - cleansing and detoxifying effectAdditional Information: Fluorine-free 96% natural origin Melt-proof Plant enzyme technology Fresh taste Store in a cool, dry place.Instructions for use: Brush your teeth with it at least twice a day, or as directed by your dentist. For adults and children over 7 years old.