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A New Book from the Wall Street Journal and USA Today Bestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you? nn nTaylor Swift isnt a singer, songwriter, or entertainer. Shes an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cats names-Meredith and Olivia Swift. Taylor Swift doesnt protect her IP because shes a big star. Shes a big star because she protects her IP.n nn nPlay-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough. Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.n nn nYoure not that different. But sadly, most entrepreneurs dont think they have any intellectual property. Truth is, they just dont know how to find it. The few who do, dont know how to protect it. Over 90% of your companys value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators wont truly value you.n nn nKary Oberbrunner, entrepreneur and inventor of Instant IP(TM), and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.n nn nGet ready to discover: n nn n- Why you should not promote your IP until you first protect your IP n- The 12-step plan to increase your intellectual property influence and impact nn nYour Ideas are Valuable. Start Protecting Them Today.n nn
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Vânzător: Libris.ro
Brand: Kary Oberbrunner
