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The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industrys most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.About the Author:Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma State University. Her research on wine consumption, direct to consumer marketing and tasting room service has been published extensively in international business journals, and she lectures on those topics regularly. Janeen lives in Vallejo, California. Liz Thach (pronounced tosh) is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business. Liz lives on Sonoma Mountain.
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Vânzător: Elefant.ro
Brand: Board And Bench Publishing
