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The CEO of IBM, who led the most successful corporate turnaround in American history, reveals how the company went from a teetering giant to one of todays most preeminent worldwide corporations.Who Says Elephants Cant Dance? sums up Lou Gerstners historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of Americas top companies -- McKinsey, American Express, RJR Nabisco -- Gerstners insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
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Vânzător: Libris.ro
Brand: Louis V. Gerstner
