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This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. Its a compelling read--whether one is an MBA grad struggling to apply what has been learned or in the fray and eager to see what MBAs get wrong when they land in the real world. nMeet Justin Campbell. Hes a new MBA graduate whos landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. nJustin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools dont help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. n nJustin and his cohorts arent real--What I Didnt Learn in Business School is a business novel. But theyre realistic: theyre just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a companys strategy efforts. n nThis engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. Its a compelling read--whether youre an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.n
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Vânzător: Libris.ro
Brand: Jay Barney
