Vitalitys PurBlond Glowing Mask for blond hair with phytokeratin Blond is the timeless and ageless color, it has infinite shades that declare everyones personality. Blonde hair has a delicate structure. If the shade is obtained cosmetically, the hair tends to become drier, more porous, devitalized and turns into a dull color. Repeated shampooing can make the hair color fade and acquire unwanted reflections. To keep its charm, the blonde has specific needs and requires dedicated professional products PurBlond is the next generation of professional system for pure blond and full of light. PurBlond is the solution for blond, discolored hair, with strands or natural gray, which neutralizes yellow-orange reflexes and restores the intensity and vitality of a dull color. It is the complete range of products created to offer the customer a 360° service all products of the PurBlond line are enriched with phytokeratin derived from hemp and rice. Phytokeratin is a keratin totally derived from plants capable of replacing the traditional one, also in terms of performance. The phytokeratin used is a combination of proteins obtained from natural ingredients that help improve hair elasticity and resistance by caring for the delicate structure of blonde hair. Vitalitys PurBlond Glowing Mask mask with special anti-yellow formula for blonde, bleached, highlighted or naturally gray hair. Hair regains vitality and color intensity, resulting in elastic and revitalized hair. Extremely rich in purple pigments and phytokeratin, neutralizes unwanted yellow-orange reflexes, hair becomes instantly soft and shiny. Unwanted reflections are neutralized for brilliant color. The hair is shiny, soft and supple. The oil from the babassu kernel and the butter from the murumuru seeds restore the shine of the hair by nourishing its fibers. Ingredients: Violet pigments: neutralize unwanted yellow-orange reflections to restore a bright blonde reflection. Phytokeratin: strengthens the resistance and flexibility of the hair fiber. An extraordinary concentrated formula for immediate and very effective results. Babassu seed oil: restructures dry and damaged hair, restoring shine. Murumuru seed butter: exceptional antioxidant, hair becomes soft and silky. Concentrated formula for immediate results.