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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.Publisher: Taylor & Francis LtdAuthor(s): Evert GruyaertIllustration(s): 73 Line drawings, black and white; 73 Illustrations, black and whiteNumber of pages: 336Publication date: 2023Dimensions: 252 x 179 x 23Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd