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n nStand aside, were coming through n nThats the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And theyre thriving as a result. n nThese vendors all have subscription pricing at the heart of their business. Each has learned that if customers dont feel theyve had success, recurring revenue doesnt grow and may even decline.n nWhat makes them different? They have absolute clarity about what the customer considers success to be. And theyve built their business around enabling that success. They know its the outcomes for the customer that count. Theyre all members of the Outcome Generation.n nThis book shows how to join the Outcome Generation. Youll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, youll learn how to engage customer executives at the start of the buying cycle--and often create a buying cycle.n nYoull learn how to increase new business (new logo) sales by employing the third generation of technology sales--selling outcomes. And exactly what type of outcome to sell. Using the third-generation approach, youll create greater emotional connections, differentiate from the competition and win more business.n nYoull also learn how to evolve Services and Support to focus on enabling true customer success, and how thats producing great references.n nAnd Marketing will have a whole new way of attracting attention, creating interest and engaging prospects.n nMost vendors have evolved past solution-selling and its approaches to marketing, sales, services and support. The Outcome Generation shows how to align the whole business around a common theme--enabling outcomes the customers regard as success. And why that allows vendors to thrive Buy the book now and join the Outcome Generation.n
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Vânzător: Libris.ro
Brand: Paul J. Henderson
