The Growth Dilemma. Managing Your Brand When Different Customers Want Different Things, Hardback - Ryan Hamilton

Detalii:

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.Publisher: Harvard Business Review PressAuthor(s): Ryan HamiltonIllustration(s): IllustrationsNumber of pages: 288Publication date: 2025Dimensions: 243 x 165 x 29Cover type: Hardback

Preț:

180.99 ^RON

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Vânzător: Elefant.ro
Brand: Harvard Business Review Press