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nWith emerging technology transforming customer expectations, its important to keep a laser focus on the experience companies provide their customers. Tomorrows customers need to be targeted today!n nCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.n nThe Customer of the Future explains how todays customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that dont adapt to these new expectations wont last. This book prepares your organization for these increasing demands by helping you do the following: n n- Learn the ten defining strategies for a customer experience-focused company. n- Implement new techniques to shift the entire company from being product-focused to being customer-focused. n- Gain insights through case studies and examples on how the worlds most innovative companies are offering new and compelling customer experiences. n n nTomorrows customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!n
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Vânzător: Libris.ro
Brand: Blake Morgan
