Surveys That Work: A Practical Guide for Designing and Running Better Surveys, Paperback - Caoline Jarrett

Detalii:

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Preț:

427.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Rosenfeld Media