Strategic Brand Licensing. Building Brand Value through Enduring Partnerships, Paperback - Pete Canalichio

Detalii:

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brands potential in the digital platform, and how to extend a product portfolio through established brands.Publisher: Taylor & Francis LtdAuthor(s): Pete CanalichioIllustration(s): 17 Tables, color; 25 Line drawings, color; 13 Halftones, color; 38 Illustrations, colorNumber of pages: 154Publication date: 2024Dimensions: 174 x 246 x 13Cover type: Paperback / softback

Preț:

281.99 ^RON

---

Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd