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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Publisher: Taylor & Francis LtdAuthor(s): Mark (The T1 Agency, Canada) HarrisonIllustration(s): 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and whiteNumber of pages: 138Collection: Sport Business InsightsPublication date: 2023Dimensions: 215 x 139 x 11Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd
