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Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand todays complex media landscape, allocate a brands media budget most accurately, and then deploy it most effectively in order to build business.Publisher: Kogan Page LtdAuthor(s): Jim MarshallNumber of pages: 336Publication date: 2011Dimensions: 157 x 233 x 18Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Kogan Page Ltd