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This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.Publisher: Taylor & Francis LtdAuthor(s): Matthew PrinceIllustration(s): 43 Line drawings, black and white; 43 Illustrations, black and whiteNumber of pages: 262Publication date: 2025Dimensions: 151 x 228 x 18Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd