Sensodyne Sensitivity & Gum Soft Toothbrush, Gsk Sensitive teeth or gum problems Occasional gum problems (which you may notice while brushing your teeth) or sharp, short-lasting toothaches (when eating or drinking cold or hot foods) should not be ignored. Experts recommend that both symptoms receive specialized care. Act now to prevent these problems from getting worse and keep your gums healthy. Deep cleaning; Protects teeth and gums during brushing, thanks to the soft texture of the bristles; Removes bacterial plaque*; Specially designed for people with dental hypersensitivity and gum problems. * (by brushing twice a day).