Schwarzkopf Live Intense Color line of permanent hair dyes with a formula that enhances metallic shine and coconut oil for full shine! Create metallic shades with striking color intensity. - Maximum color depth - Cool shades with metallic shine - Anti-fading formula Metallic shine activator - Contains coconut oil - Leaves hair beautifully shiny with a beautiful metallic finish - For hair that looks healthy and soft to the touch. The shade 0-35 Real Red is recommended for medium blond to light brown hair. For long or thick hair, we recommend using two packs.