Scaling the Tail: Managing Profitable Growth in Emerging Markets. 1st ed. 2015, Hardback - Andrew Cosgrove

Detalii:

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.Publisher: Palgrave MacmillanAuthor(s): Andrew CosgroveIllustration(s): XVI, 163 p.Number of pages: 163Publication date: 2015Dimensions: 226 x 146 x 21Cover type: Hardback

Preț:

649.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Palgrave Macmillan