For the first time ever in print, Zoe York breaks down how she plans a series--something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: - high-concept pitches- taglines and blurbs- world building and casts of characters- writing the first book in a series- finding comparable series and covers- how to write towards future marketing- and why ALL OF THE ABOVE should be considered before you write a single word