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Encourage your students learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.Publisher: Pearson Education LimitedAuthor(s): Gary ArmstrongNumber of pages: 768Publication date: 2023Dimensions: 216 x 277 x 31Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Pearson Education Limited