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Florence attracts over 16 million tourists every year (Source: Dailymail.co.uk), Over 3 million British travellers visit Italy every year (Source: www.gov.uk), In 2017, UNESCO estimated that 60% of the worlds most important artworks are in Italy and more than 50% of them are in Florence (Source: www.hvs.com), New 2018 edition focuses on Florence (plus Fiesole) rather than spreading itself to cover all of Tuscany unlike other pocket guides on the market, Rough Guides was the No. 3 travel guide publisher in 2016, worth 3.3 million (Nielsen Bookscan)
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