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nWriting a winning proposal is vital to getting a yes on your next bid. Thats why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. Youll learn how to attract prospects attention and speak to their needs; ask essential questions for qualifying opportunities; power up cover letters and executive summaries; overcome value paranoia; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business. nWriting a winning proposal is vital to getting a yes on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more. nWriting a winning proposal is vital to getting a yes on your next bid. Boost your success rate with the third edition of Persuasive Business Proposals and its hands-on guidance for crafting powerful proposals that attract prospects attention and speak to their needs. New: key questions, powerful cover letters, renewal secrets, and more.
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Vânzător: Libris.ro
Brand: Tom Sant
