Vitalitys Art Absolute - permanent hair color Art Absolute defines the connection between fashion and the latest hair coloring trends. The innovative “Binominal Effect” technology contained is guaranteed by the exclusive formula of the Art Absolute coloring cream together with the Art protective oil. The exclusive content of color pigments in each tube of Art Absolute coloring cream and the presence in the box of two sachets of Essential Oil (mix of jojoba oil, rice oil and olive oil, natural extract of chamomile, mallow, linden and marigold) ensure an effective system for protecting the scalp and hair during dyeing. Essential oils enhance the brightness of the color and facilitate mixing with the coloring cream. Technology Prepares the hair fiber to absorb the color pigment Provides protection for the hair fiber and scalp The color is uniform and resistant to repeated washings The hair structure is improved, the hair becomes much healthier Soft and easy to comb hair, natural coloring Benefits: Regenerates keratin Softens the cortex and protects the scalp The coloring mixture gradually and evenly penetrates the hair fiber and colors melanin, the natural pigment of the hair The reduced percentage of ammonia minimizes the possibility of skin irritation and rashes Anti-inflammatory, moisturizing and soothing action Rebuilds the hair fiber Improved color resistance Art Absolute thanks to microemulsions of fatty alcohols - insoluble in water - prevent the color pigments from dissolving in water. The durability and stability of the pigments are guaranteed. Delicate fragrance for a pleasant coloring!