At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the companys influence with Nike: Better is Temporary, a landmark publication that charts Nikes transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nikes ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with Breaking2, an introduction detailing Nikes 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nikes focus on performance, brand expression, collaboration, inclusive design, and sustainability. The books extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nikes proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The books spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the books bonus chapter, Crafting Color. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nikes remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.