Media Analytics. Understanding Media, Audiences, and Consumers in the 21st Century, Paperback - ***

Detalii:

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.Publisher: Taylor & Francis LtdAuthor(s): Amy Jo (University of Florida, USA) CoffeyIllustration(s): 13 Tables, black and white; 14 Line drawings, black and white; 5 Halftones, black and white; 19 Illustrations, black and whiteNumber of pages: 416Publication date: 2023Dimensions: 153 x 229 x 27Cover type: Paperback / softback

Preț:

418.99 ^RON

---

Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd