Marketing Myopia - Paperback brosat - Elizabeth Mamali, Monique Diderich - Macat Library

Detalii:

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt...

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43.00 ^RON

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Vânzător: Cartepedia.ro
Brand: Macat Library