Marketing Moves. A New Approach to Profits, Growth, and Renewal, Hardback - Suvit Maesinsee

Detalii:

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

Preț:

216.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Harvard Business Review Press