Marketing in Creative Industries. Value, Experience and Creativity, 2 ed, Paperback - ***

Detalii:

Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries.Publisher: Bloomsbury Publishing PLCAuthor(s): Gabriele (Universita Bocconi di Milano, Milano) TroiloIllustration(s): 72 bw figures and tablesNumber of pages: 528Publication date: 2025Dimensions: 245 x 190 x 32Cover type: Paperback / softback

Preț:

331.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Bloomsbury Publishing Plc