Market Research and Analysis. Methods, Design and Data, Hardback - MARCUS GONCALVES

Detalii:

A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.Publisher: De GruyterAuthor(s): MARCUS GONCALVESIllustration(s): 60 Illustrations, black and whiteNumber of pages: 250Publication date: 2024Dimensions: 186 x 237 x 25Cover type: Hardback

Preț:

425.69 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: De Gruyter