Making of a Status Symbol - Pierre-yves (professor Of Business History) Donze

Detalii:

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

Preț:

144.00 ^RON

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Alte detalii:

Vânzător: Libris.ro
Brand: Pierre Yves Professor Of Business History Donze