LOreal Paris Preference Le Blonding hair dye intensely lightens hair up to 3 tones thanks to the exceptional lightening power of Préférence intense lighteners and ensures optimal coverage of gray hair. The formula with the consistency of a transparent gel gives hair color with light reflections, enhances the intensity of natural hair color accents and provides up to 8 weeks of shine*. Coloring enriched with a UV filter and vitamin E deeply nourishes the hair and reduces its lack of color by up to 70%**. Floral perfume with amber notes for a more sensual application experience. * Instrumental test. **Instrumental test after using the supplement.