The dyed color no longer looks as beautiful as after dyeing, and yellow or copper reflections start to appear in your hair? Dont worry, there is a way! If you are blonde, have gray hair or just light spots, then Elseve Color-Vive Purple shampoo is made for you! The purple shampoo immediately neutralizes unwanted warm tones, cools the hair and protects it against UV rays. Why purple? Purple is the opposite of yellow and orange, so the formula with purple dyes quickly neutralizes unwanted tones, gently cleansing the hair.