Loreal Infallible Eye Paint liquid eyeshadow, Shade 301 Infinite Purple Infaillible Eye Paint is the first liquid eyeshadow with ultra-saturated pigments encased in gel that later transforms into a powdery texture, which creates a thin film of color for extra comfort. Lasts all day. Apply the eyeshadow from the inner corner of the eye outwards. Apply the product in a single layer if you want a natural look or in several layers for a dramatic result . The product can be applied to the entire surface of the eyelid or at the base of the eye line for a discreet appearance.