Loreal Glam Matte lip gloss, Shade 510 Cherry Crop The Loreal Glam Matte lip gloss is perfect for summer, the color being strong and daring. With the help of the heart-shaped applicator, a single application is sufficient. The applicator is slightly pointed towards the tip, which ensures greater precision in applying it directly to the lips. Its formula is creamier than that of a lip gloss, and the feeling it leaves is velvety.