Main product description Intense permanent color in an ammonia-free composition enriched with protective ingredients. LOréal Paris Excellence brings a coloring ritual with triple protection that takes care of your color, scalp and hair. With the new pH shampoo for delicate care after coloring, your hair will be smooth and shiny with a natural-looking color. Covers up to 100% gray hair. Excellence Nudes Copper also has UR shimmer, which is a unique combination of delicate warm shades to achieve a red color result that harmonizes with every skin tone, while looking natural*. *Tested on combinations of natural hair shades and skin tones based on scientific publications