The creamy formula optimally covers gray hair. The hair becomes more beautiful and has a rich color, with a natural appearance, full of clear, shiny reflections and exceptional shine. The coloring effect lasts up to 28 washes. No. 1 among ammonia-free dyes in Poland*, *LOréal according to Nielsen, valuable market shares, category: hair coloring, segment of ammonia-free dyes, 1-6.2020, all Poland.