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The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. nAnson Frericks, a former president at Anheuser-Busch--formerly the home of Americas most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. n n Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. n n Now, Anheuser-Buschs evolution and its subsequent fallout is brought to light as never before with this ultimate insiders look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.n
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Vânzător: Libris.ro
Brand: Anson Frericks
