L Oreal Paris Excellence Creme hair dye created for advanced hair and color protection: ACTION • The paint provides triple color protection. • Strengthens and nourishes the strands. • Protects hair against damage when combing • Covers up to 100% of gray hair. • Provides rich, long-lasting color. • Adds softness to the hair. INGREDIENTS • Pro-Keratin for hair strengthening. • Ceramide – a replica of natural intercellular cement. • Collagen for greater volume and silky smoothness. EFFECT • Rich, healthy and shiny color. • Hair is up to 85% more resistant to damage when combing. • Silky soft to the touch strands. *Consumer test, 342 people