Triple care color now enhanced with purple technology against brassiness to provide shades that stay cool for longer. Up to 100% gray hair coverage. Contains: 1. Cool color cream with ultra-cool pigments, enriched with Pro-Keratin and active serum to provide a cool color and protect the hair during coloring. 2. A delicate purple shampoo with a mild pH that cleanses the scalp revealing cool hair color. Smoothes the hair to bring out its shine. 3. Purple mask against copper reflections. Gives hair softness and shine, neutralizing brassy reflections week after week.