Permanent hair dye Joico Lumishine Permanent Creme 6NWB 74ml Professional permanent paint, affordable and easy to apply. ArgiPlex technology combines the power of three advanced complex formulas, proven to be beneficial for hair repair and for keeping pigment in the hair shaft, ensuring exceptional, vibrant and shiny results. Mixing ratio 1:1, action time 35 minutes for coloring, 45 minutes for covering white strands and 55 minutes for special blondes.