Colorful Anti-Fade Shampoo for color longevity Delicately cleans daily deposits, residues and impurities are easily washed away, protecting the hair color, while maintaining the vibrancy and long-term intensity of the gorgeous hair color. The ideal shampoo for dyed hair in vibrant tones. Cares leaving the hair soft and shiny. Benefits: The vibrancy of the color is maintained for up to 8 weeks. Gently cleans dyed hair. Improves shine, malleability and makes hair stronger. Fortifies hair for 3 times greater resistance to breakage. Protects against hair breakage during brushing. Ingredients and technology: Camellia oil: rich in essential fatty acids and Omega 9 and antioxidants, helps to seal hydration and restore the shine and luminosity of the hair. Pomegranate extract: exceptionally rich in tannins and antioxidants that fight against hair discoloration and protect longevity hair color. SmartRealease technology: The Joico system, a unique liposome delivery technology, contains poppy seed oil, arginine and keratin with continuous release to help repair, strengthen and protect hair from the damaging effects of external and environmental factors