Implicative Marketing. For a Sustainable Economy, Paperback - ***

Detalii:

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.Publisher: Taylor & Francis LtdAuthor(s): Florence (Audencia Business School, France) TouzeIllustration(s): 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and whiteNumber of pages: 102Collection: Routledge Focus on Business and ManagementPublication date: 2021Dimensions: 139 x 216 x 11Cover type: Paperback / softback

Preț:

158.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd