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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.Publisher: Taylor & Francis LtdAuthor(s): Ana AndjelicIllustration(s): 2 Line drawings, black and white; 2 Illustrations, black and whiteNumber of pages: 220Publication date: 2024Dimensions: 155 x 234 x 14Cover type: Paperback / softback
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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd
