What it does: PROTECTION AGAINST PLAQUE FORMATION Himalaya Anti-Plaque toothpaste contains a special herbal blend of clove and cinnamon, as well as a groundbreaking formula based on PLANT ENZYME TECHNOLOGY to reduce plaque formation, while clove helps protect against harmful germs and provides comprehensive protection for teeth. The science of ancient Ayurveda for protection against plaque formation Ayurveda means the knowledge of life, and the Himalaya Gum Expert toothpaste range is inspired by the science of Ayurveda. It contains Miswak, a natural astringent that helps keep your gums healthy and protected. Ingredients: Miswak - Healthy gums Menthol - Fresh breath Clove - Eliminates bacteria Spinach - Fights plaqueAdditional Information: Fluorine-free 91% natural origin Melt-proof Vegan Fresh taste Store in a cool, dry place.Instructions for use: Brush your teeth with it at least twice a day, or as directed by your dentist. For adults and children over 7 years old.