Getting Price Right. The Behavioral Economics of Profitable Pricing, Hardback - Dr. Gerald Smith

Detalii:

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-ones pricing orientation-results in a better long-term pricing strategy.Publisher: Columbia University PressAuthor(s): Dr. Gerald SmithIllustration(s): 145 figures and tablesNumber of pages: 352Publication date: 2021Dimensions: 162 x 236 x 29Cover type: Hardback

Preț:

215.04 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Columbia University Press