Ultimate Lash Lift – Mascara for Length, Definition & Expression This intensely black lengthening mascara visibly lengthens, strengthens, and lifts each individual lash – for a wide-awake, open look. The innovative formula with its smooth texture ensures effortless, precise application and a long-lasting effect without clumping or smudging. Enriched with highly purified carbon black – five times more intense than conventional black pigments – this mascara offers maximum color depth and expression. The fine, conical brush with wavy bristles reliably separates, defines, and lifts even the shortest lashes – from root to tip. The formula is enriched with WIDELASH™ – a powerful active ingredient for strengthening the lash structure . It helps reduce lash loss, promotes growth, and provides a smooth, groomed finish. Application: Brush from the base of the lashes to the tips. Apply several times for more volume and length. Expert tip: Make sure to apply mascara to the fine lashes in the inner and outer corners of your eyes – for an all-around intense, expressive look