From Categories to Categorization. Studies in Sociology, Organizations and Strategy at the Crossroads, Hardback - ***

Detalii:

This volume brings together some of the worlds leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

Preț:

520.79 ^RON

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Vânzător: Elefant.ro
Brand: Emerald Publishing Limited