vândut de elefant.ro
A Best Business Book of 2015, Strategy Business ESPNs rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimers first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPNs main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did Georges status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPNs meteoric rise. This is a book for business readers and sports fans alike.About the Author:George Bodenheimer is an ESPN and cable industry pioneer and was the companys longest-tenured president, a position he held from 1998-2011, overseeing all multimedia sports assets of The Walt Disney Company from 2003-2011 and serving as co-chairman, Disney Media Networks from 2004-2011. He served as Executive Chairman of ESPN, Inc., from 2012-2014. Bodenheimer graduated from Denison University with a degree in economics. He is married with three children.
Preț:
Vânzător: Elefant.ro
Brand: Grand Central Publishing
