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Essentials of Global Marketing, Paperback - Svend Hollensen

vândut de elefant.ro

Detalii:

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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497.99 ^RON

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Vânzător: Elefant.ro
Brand: Pearson Education Limited

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